That’s probably the bulk of the project - using the *content* from the classics, and applying it into traditional games. I don’t have technical details about what they’re planning, although the press release goes on to mention a “spot the differences” game based on Alice in Wonderland. (See Macbeth in there? I don’t know whether that’s the only Shakespeare in the mix.) “When it comes to mobile or social games, the only choices for kids are either chocolate fudge or chocolate-covered broccoli! We want to create games that are strawberries – experiences that are both delicious and nutritious,” said Bob Brattesani, Chief Creative Officer at SecretBuilders. The SecretBuilders’ “50 Great Reads Before 15” initiative will gamify such classics as Alice in Wonderland, Macbeth, Arabian Nights, Pride & Prejudice, and Don Quixote as mobile and social games. In SecretBuilders in particular there is a heavy educational element, and they’re about to take it to the next level with the help of Oxford University Press. SecretBuilders is one of those online virtual worlds where kids can go create an avatar, buy clothing and personal items for it, and generate online currency by playing games.
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